IMATS is an annual event held in select international cities, with Toronto being a prime stop on the tour. I actually can't tell you why I haven't attended the show in the past, as makeup artistry has been passion of mine for years, but it seems like several factors intersected perfectly this year and I was finally able to make it! I was lucky enough to obtain a
I arrived just after the show's opening at 8:30am and the crowds of voracious makeup fanatics were already pouring in. The massive, bustling room was equal parts thrilling and intimidating, but I came armed with a folded, yet geek-worthy map of the vendor layout, so I had a loose game plan from the get-go.
My first stop was the Blur Makeup Room table, which was presenting a handful of amazing, hard-to-find makeup artist brands. It was Yaby that initially piqued my attention, as I'd heard great things about their tiny, yet potent eye shadows.
You can see the Yaby shadows below- so many killer colours to choose from! I oped for the shades in the left-hand panel, which were their ultra-saturated Pearl Paint shadows. I snagged five of these bright little babies, as well as a handy little palette in which to house them.
You can see that I went on quite the swatching spree in order to arrive at my choices!
Blur Makeup Room was also stocking a great selection of Obsessive Compulsive Cosmetics Lip Tars and pencils, but luckily I was able to resist. New lipsticks were not on the agenda! They were lovely to look through, though.
My next stop was certainly my most luxe on the circuit. I'd heard nothing but phenomenal things about Hakuhodo makeup brushes, from makeup artists and beauty bloggers alike. They are otherwise impossible to get here in Toronto, so this was my chance!
The extensive range was displayed proudly on seemingly vast shelves, which allowed you to hold and feel the brushes for yourselves. Let me tell you, they are the softest brushes you will ever stroke!
I was thrilled to walk away with two smaller-sized face brushes that didn't set me back too much. Their largest powder brushes are upwards of $100, but luckily I was able to leave those
Next on the agenda was Face Atelier, which I'd also heard raves about on several occasions. They were offering the best deal of the show, in my opinion, allowing you to pick up one full-sized foundation plus one full-sized cheek product for $45, $2 less than the cost of the foundation itself. Yes, please!
The makeup artists at the Face Atelier booth were extremely helpful and friendly, taking time to colour match me to their Ultra Foundation and demonstrate the beauty of their unique cream-to-powder Facade cheek and lip colours. I was totally impressed with both and snagged on of each for a steal!
While I stopped at numerous other booths, some too crowded to properly peruse, the final stop of consequence (read: where I bought something) was the Kryolan counter. Kryolan is another ultra popular makeup artist brand that I'd been wanting to check out for years. Was thrilled that they were at the show!
Their booth boasted countless creams and pigments from flesh-tone to neon, as well as an impressive selection of versatile palettes. I was most drawn to their contour palette (half of which is displayed below, on the left), as well as to their 18-pan shadow palettes. I snagged one of the lovelies shown below; you can check out my upcoming haul post to find out which!
Despite the focus up this post till now, IMATS certainly is not all about shopping; it also celebrates the art, design, and transformative power of makeup, which remains so inspiring and mesmerizing to me. There were some incredible body art and special effects makeup demonstrations going on throughout the hall, which were truly amazing to watch!
And as with all of the makeup events I've attended of late, the experience was definitely augmented by the opportunity to spend time with like-minded beauty enthusiasts that I'm lucky enough to call friends. I bumped into at least ten other Toronto-based beauty bloggers at the show (many of whom I was able to
Here's a shot of me with Jenn- her blue lips were totally killer!
Overall, my first IMATS experience was a raging success! While a lingering cold and related fuzziness dampened me slightly, I was still able to take in the lively atmosphere, hit up all the vendors on my list, discover some new, amazing products, and hang out with my best makeup buds. Couldn't have asked for much more!
I will most definitely be attending the event again next year and am eager to make it an annual tradition. A yearly pilgrimage to my makeup mecca, if you will!
Have any of you ever attended an IMATS show? What are your must-have makeup artist brands or products?
Thanks for stopping by!