Sunday, 8 May 2016

Blinc Discovery Collection: It's #LifeProof!

Hi, everyone! We've all heard the promises: makeup that's waterproof, sweat-proof, smudge-proof, and budge-proof. While there are definitely some products on the market that live up to these claims, there are certainly a fair share that disappoint. Anyone else have a "long-wearing" eyeliner melt into raccoon eyes by the end of the day? Anyone's waterproof mascara give up when the weather gets a little bit humid? Yeah, me too. So when Blinc got in touch regarding a selection of "Life Proof" products, I raised an eyebrow. That said, I'd known of Blinc as a brand for years, having heard nothing but good things about their cult favourite tubing mascara. So I put my skepticism aside and happily agreed to test things out! 

I was sent the Get Amazing Eyes in a Blinc Discovery Collection**, which features four trial-sized products that promise to wear all-day long while providing additional healthy benefits to the brows, lashes, and eyes. 

The kit includes:

Mascara Amplified, a tubing mascara that promises buildable length and volume while coating your lashes with colour that can only be removed with gentle pressure and water.

Eyeliner Pencil in Black, which offers a smooth, gliding formula that provides bold colour that won't fade all day. It also touts antioxidant ingredients to condition the eye area.

Eye Shadow Primer in Light Tone, designed to ensure shadows will remain crease- and fade-proof throughout the day while moisturizing the lids to reduce wrinkles and increase hydration.

Eyebrow Mousse in Light Brown, a tinted brow gel that adds colour, holds brows in place, fills in sparse areas, and moisturizes with a waterproof formula.

Each product is housed in a colourful tube with a full listing or directions and ingredients. Not the most streamlined or practical, but it is a pretty, unique visual! 

Each of the products themselves are packaged in sleek, silver tubes with accents of the colour of the product inside. As miniatures go, these are decently-sized with full-sized, functional applicators. 

The Eye Shadow Primer is a tinted cream formula with a non-oily consistency. The Light Tone shade is slightly yellow-toned and really brightens up my eye area. It quite reminds me of Urban Decay Primer Potion in Eden. I'd say that it would suit anyone with an NC/NW 15-25 skin tone. I find that this blends into the eye area nicely without any heaviness or tightness. And does it perform? Heck, yes! Eye shadow applies incredibly well over top and the primer really works to improve the vibrancy and wear of shadows. My shadows look identical after 8-10 hours of wear when I use this. I have just finished up a tube of my holy grail UD Primer Potion, and am happy to use this as a replacement! 

After one swipe of the Eyeliner Pencil in Black, I thought "this is just a pretty average black eyeliner", but I've been loving this more and more as I've been using it. This eyeliner doesn't pack impressive pigment in one pass, but can easily be built up for more drama without any tugging or scratching of the lids. The most impressive thing about it? It seriously does not smudge or budge all day long. Even through a workout it stays put. Just as promised! 

The Mascara Amplified in Black leaves me with mixed feelings. Even though my lashes are relatively long naturally, I gravitate towards more dramatic mascaras that provide both length and volume. It is in that area where this fails. Even with a couple layers, I find this mascara leaves my lashes looking a little wimpy. Where this excels? Its longevity! I can wear this mascara through a sweaty yoga class and there will not be a smear, smudge, or flake in sight. It really only comes off with some warm water and a gentle lash massage. Although I always worry that my lashes will fall off with the mascara tubes, my lashes always seem totally intact after removing this.

The Eyebrow Mousse in Light Brown provides a similar experience. It works completely fine as a brow gel, but I don't find it to provide as much hold or dimension as my beloved Anastasia Tinted Brow Gel. But, as with all of the products above, the wear time truly is top-notch. Despite how much sweat drips down my brow while exercising, my brows always remain completely intact. There is nothing more disappointing and embarrassing than disappearing brow colour and this gel leaves me with total confidence that I won't end up with creepy migrating brows when I leave the yoga studio. 

Here are swatches of the Eyeshadow Primer, Eyeliner Pencil, and Eyebrow Mousse: 

(L-R): Blinc Eyeshadow Primer in Light Tone, Eyeliner Pencil in Black, and Eyebrow Mousse in Light Brown

The overall verdict? While the mascara doesn't leave my lashes as plump as I'd like and I can't yet speak to any longer-term anti-aging effects, the wear-time of each of these products is truly exceptional. I seriously haven't had any instances where these products have budged. Yet, they remove painlessly without any reside. They truly are- dare I say- Life-Proof!! 

For a final demonstration of these impressive formulas, here I am following a run. And not any run, but my first run in 2 years during which I sweat buckets, my eyes ran like crazy, and I saw my life flash before my eyes. You can see that the concealer I was wearing is patchy and uneven (revealing the tomato face underneath), but my brows, eyeliner, and lashes are completely intact. It was a post-run miracle! 

Overall, I am so happy I received this kit. The Eyeshadow Primer has entered into daily rotation and the Eyeliner Pencil has become my go-to black liner. When I want to wear a bit of lashes and brows for a workout, I will always reach for the Mascara Amplified and the Eyebrow Mousse. There are few things better than true confidence that you won't finish yoga class looking like a Picasso! Namaste to that! 

If truly Life-Proof formulas are important to you, I cannot recommend this kit more! You can find it on Blinc's website for $36 USD, here!!

What are your favourite waterproof, smudge-proof makeup items? Have you ever tried a tubing mascara? Do you wear makeup when you exercise?

Have a wonderful day! xo


** These products were sent to me as PR samples for consideration and review. All opinions expressed in this post are 100% authentic and my own! 


  1. Oh hey there, pretty eyes! ;)

  2. Great post! Love the images as well. Hope you have an awesome new week.

    Style For Mankind

  3. Thank you for this wonderful post!

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  4. Glad that most of them worked really well! That says a lot. I've just recently heard of Blinc. Thanks for posting this review.:D

    1. My pleasure! I'd say all of these are totally worth checking out. The waterproof claims really hold up!

  5. I use to use the amplified mascara from Blinc (I think), and I freaking loved it. But then I accidentally bought a different version for Christmas a few years back, and it was horrible. I haven't brought myself to try anything else from the brand since then. I can't believe how well this held up!

    Katherine || The Green Bows

    1. Yeah, I was so incredibly impressed! It would be so worth it to check out the brand again :)

  6. I agree that the mascara doesn't DO too much for the lashes, but I find it crazy that it won't come off with conventional eye makeup remover, but only water!


All of your lovely comments make my day! Thanks for taking the time to share your musings, ideas, and opinions. Feel free to leave a link to your blog- I'd be happy to check it out :)