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Wednesday, 30 August 2017

IMATS 2017 Haul

Hi, everyone! If you saw my last post, you'll know that I attended IMATS Toronto last Saturday and it was a blast! I was able to go unexpectedly at the last moment, so it felt like an extra special treat and I wanted to take full advantage. For someone who didn't know she was going, I still cleaned up pretty well! I had a sense of what brands would be exhibiting this year, so I quickly made a mental list of the booths I had to check out. And off I went! 

Here's a peek of everything I snagged: 

One booth that I was thrilled to explore was Suva Beauty, a Canadian brand known for its eye products. I have seen countless swatches of social media of their ultra-vibrant, superbly pigmented shadows and pigments, so I could not wait to test them in person! 

Suva Beauty Shimmer Shadows in Empire State, Emerald City, Resort, and Ba
I swatched over a dozen shades of Suva eye shadows and found myself enjoying the texture and finish of the Shimmer Shadows the most. I wanted to select shades that were bold and vibrant, but also wearable. That means I passed on their super striking neon shades- but maybe next time! Instead, I chose Empire State (the most beautiful champagne pinky ivory that works amazingly as a highlight or as a wash all over the lid), Emerald City (a warm mid-tone turquoise), Resort (a warm reddish-cranberry), and Ba (the most stunning jewel-toned purple). I also bought an empty 4-pan palette so I could keep all of these shadows together. 

Here are swatches of the four Suva shadows: 

Suva Beauty Shimmer Shadows in (L-R): Empire State, Emerald City, Resort, and Ba

Suva Beauty Hydra Liner Matte in Sea Nymph
I was also totally taken by the brand's Hydra Liners, water-activated budge-proof cream eyeliners. I opted for Sea Nymph, a deep teal that is a total mermaid shade! It's even greener than the swatch below shows: 

Left: Suva Beauty Hydra Liner in Sea Nymph

The Kat von D Beauty booth was also a must-visit for me as there was a great 30% discount and I totally fell in love with the products I bought from the brand last year. I ended up buying quite a bit! 

Kat von D Beauty Studded Kiss Lipsticks in Countess and Poe
I had yet to try any of the Studded Kiss lippies, but they were being offered at half price during the show ($13 CAD each), so I couldn't resist. I chose Countess, an amazing neon orange red and Poe, a shimmery deep blue. 

Kat von D Everlasting Liquid Lipsticks in Nahz Fur Atoo, Lolita, and K-Dub
I also knew that I had to expand my collection of ELLs, as they're my favourite liquid lipstick formula! This time around, I chose Nahs Fur Atoo (a striking deep warm blood red that will be perfect for Fall) and K-Dub (an ultra cool-toned bubble gum pink). I was also generously gifted the shade Lolita (the brand's signature 90s nude brown) for attending Kelseyanna Fitzpatrick's demo using KVD products. So exciting! 

Kat von D Everlasting Glimmer Veils in Razzle and Televator
The KVD products I was most excited to check out were the brand-new Glimmer Veils- sparkly lip products that can be worn solo or atop your favourite matte lipstick. The shade range is bold and beautiful and this Instagram post inspired me to choose Razzle (a cool-toned fuchsia) and Televator (a cool-toned deep purple). 

Here are swatches of all the Kat von D Beauty lip products I purchased: 

(L-R): Kat von D Beauty Studded Kiss Lipsticks in Countess and Poe, Everlasting Liquid Lipstick in K-Dub, Lolita, and Nahz Fur Atoo, and Everlasting Glimmer Veils in Razzle and Televator

I wasn't planning on purchasing brushes at IMATS, but when I saw just how beautiful and affordable the new Royal and Langnickel Moda Metallics Brushes were, I couldn't help but grab a few! 

Royal and Langnickel Moda Metallics Brushes: Super Crease, Complexion, and Smokey Eye
I chose three brushes that I thought I'd get plenty of use from and that would also be unique in my collection. I chose the Super Crease brush (only $4; a domed shadow brush that will be perfect for deepening and blending crease shades), the Complexion brush (only $8; which could be used for foundation or to apply a heavier dose of blush or bronzer), and the Smoky Eye brush (only $3; perfect for smoking out shadow in the crease, outer corners, or underneath the eye). Plus, they have pretty textured metallic handles! 

Every single year I have been tempted by Lit Cosmetics (because their glitters are all kinds of fabulous), but I finally bit the bullet this time around. 

Lit Cosmetics Glitter in Material Girl and Metals in Magnetic + Gold, Risque + Gold, and Escape + Gold
One of the reasons I hadn't purchased from Lit in the past is because (even though I love glitter), I wear glitter so rarely and find it to be a bit high maintenance. This year, they introduced a new product, their Lit Metals, which are glittery powder eye shadows that are activated easily with water or mixing medium, no glitter glue required! Plus they were offering all products at 3/$30, which was a fabulous deal.

After tons of swatching, I found myself liking the finish and dimension of the golden glitter shades the best (each tone is offered in both silver and gold varieties). I chose Magnetic + Gold (a cool taupe with warm golden glitter), Risque + Gold (a purple rose with gold glitter), and Escape + Gold (a turquoise with gold glitter). Because I am a blogger, the brand was kind enough to offer a fourth item for free. I chose Glitter in Material Girl, a purple magenta that's equal parts Barbie and punk. I can't wait to try it! 

(L-R): Lit Metals in Risque + Gold, Magnetic + Gold, Escape + Gold, and Glitter in Material Girl 

Phewf, that was a long one!! I hope you enjoyed having a peek at my spoils from IMATS this year. Look out for some makeup looks using the products coming up soon! (Or check my Instagram for some sneak peeks!)

Thanks so much for stopping by! xo



  1. What a fab haul! I love the KVD studded lipsticks & liquid lipsticks! xx


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