Sunday, 7 August 2016

Make Up For Ever Artist Rouge Lipstick Launch!

Hi, everyone! Make Up For Ever is a brand that has enthralled me for years. I first came across the range in 2000, at the ripe old age of 17, during my inaugural trip to New York City. MUFE then had a small boutique in SoHo where all of its employees were decked out in full-faced, colourful makeup looks. My sales associate was a young man with vivid turquoise eye shadow, whose confidence inspired me to say "I'll have what he's having". I bought the navy blue Flash Colour and teal Star Powder that he was wearing (which I still have today) and the rest was history!

As a longtime fan of the brand and its creative, artistic endeavours, it was an utter thrill to be invited to the recent launch of their brand new Artist Rouge Lipsticks. There are few combinations that excite me more than Make Up For Ever and lipstick, so I was there with bells on. Let me take you on a virtual recap of the event in all its glory! 


The Red Carpet
Upon arriving, we were instantly greeted with MUFE flags, ensuring that we were in the right place, leading the way to a lush red carpet. We were there a touch before the event began, so we had some time to take in the scenery, snap some selfies, and feel like VIPs. 





The Venue
The event was held at Airship 37, an old airplane hangar in Toronto's charming Distillery District. It was a large, open industrial space that had been transformed into a modern lounge sort of atmosphere. There were coloured lights, which created a nightclub feel, displays of lipsticks from MUFE past, video projections on the wall, and an open bar to keep the mood festive. 





The Launch
The party was all to celebrate the release of Make Up For Ever's newest pride and joy: their Artist Rouge Lipsticks ($27 CAD each). The line offers an impressive 45 shades that range from classic nude, neon orange, pastel blue, pinup red, to black. Included are 15 Mattes and 30 Creams, all of which promise long wear and full-on colour. The Artist Rouges tout 25% more pigment that the brand's previous lipstick offerings and also promise comfortable, non-drying textures and a bullet for precise application. They come in sleek black metal tubes with silver detail- quite the cool, unique design! 



The Artist Rouge Makeover
What better way to learn about a product than to get hands on!? That was the thinking behind the makeup stations set up along the back wall of the venue. Lined up were six artist chairs armed with makeup pros ready to paint your pout. They were eager to help you try on any shade that your heart desired- and my heart desired something fun and different! 


I opted for the unique and beautiful C601, which MUFE describes as a "peacock green". I'd describe it as a minty pastel green with a satiny finish. Getting my lips artfully painted was a relaxing experience and I was happy with the result! 





Later on in the night I decided that I couldn't go to a lipstick event and only try on one shade. So I went back for seconds! That time around, I opted for a classic "Jen" shade, telling them to "give me the brightest pink you have!". The artist reached for M202, a "candy pink". It was beautiful and vivid and also love at first swipe! Despite the matte formula, it did feel quite comfortable on the lips. 


The Pros
Given that this was a nation-wide launch, some heavy-hitters were in attendance. First there was Trinidad Rivas, National Education Direction for Make Up For Ever. He was gracious, engaging, funny, and had the most stunning blue eye makeup. A treat to listen to! Also speaking was Dannica Lamoureux, Canadian National Educator for the brand. She was likewise bubbly, engaging, and passionate. She had connected with several of my Canadian Beauty Blogger gals at Gen Beauty, so I was happy to put a face with the name! 



The Art
Given the artistic theme of the party, it was no surprise (though incredibly neat) that a painter was on display working on her craft. What made this performance art special was that the works were created solely using Artist Rouge Lipsticks! Usually I'd cringe at the blasphemous use of lipstick, but these creations were quite beautiful and artist Jessica Gorlicky was a treat to watch. 




The Entertainment
And the amusement didn't end there- we were also entertained all evening long by an amazing, dynamic dance troupe (I didn't catch their name- please comment if you know!). They were full of energy and attitude and were super fun to watch- especially as they were all sporting killer shades of Artist Rouges. During the first portion of the night they would take turns freestyling on an elevated platform...



... and later on they busted out in a full choreographed dance! 




The Friends and Fun
Just when you thought there certainly couldn't be any more delight to the night, things step up a notch with the presence of an amazing group of fellow Toronto-based beauty bloggers and buddies. They are always a pleasure and perfect fellow makeup geeks :)

Here I am with my date for the night, Shawna from Spill the Beauty:


You know it's a good night when you get a green lipstick print on your wine glass:



With my fellow blue-lipped babes, Andy from A Certain Romance and Maria from Pink Petals



Melanie and I wearing perhaps my two favourite shades from the range- M202 and C603:


Pink light and green lips:


A trio of vibrant lips with Katherine of The Green Bows and Melanie of I'm Not a Beauty Guru:


The Swag
At the end of the night we were lucky enough to be sent home with two Artist Rouges of our very own! More on those to come in my next post! 


Another lovely touch was a photo station set up where we could take snaps sporting our newly painted lips. We got Polaroids to take home as souvenirs, which I'll definitely treasure! 


A huge thank you to Make Up For Ever Canada for the invite and for throwing such an amazing event! This final photo really sums up how the evening made me feel:


Make Up For Ever Artist Rouge Lipsticks ($27 CAD) are now available both online and in-store at Sephora Canada. You can check them out, here!

And don't forget, I have 2 Giveaways running!

Enter my Schaf Radiance + Firming Serum Giveaway, here!

Enter my MAC Lipstick Giveaway, here!

Thanks so much for stopping by! xo


28 comments:

  1. What a fun event and I love that pink lipstick on you!

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    1. Thanks! I had lots of fun and the bright pink was totally up my alley :)

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  2. Love that pink lipstick, but I have to say I'm amazed at how wearable the mint green looked too!

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    1. Thanks! The mint green was so much fun! xo

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  3. Love that pink lipstick, but I have to say I'm amazed at how wearable the mint green looked too!

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  4. I know I should comment on the event & lip colours but the thing that caught my attention all the way through was your skin - you look glowing! You look amazing! xx

    Beautylymin| Abercrombie & Fitch First Instinct Giveaway

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    1. Aww, thanks! It was part foundation, part "natural glow" from the intense heat that day! ;)

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  5. Aww! Looks like everyone had tons of fun and the blue lipstick actually looks really cool on you!

    Shireen | Reflection of Sanity

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    1. Thanks! The blue lipstick was so much fun! xo

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  6. What a fun party! Looks like you had a blast. And you looked so pretty.

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    1. Aww, thanks so much! I had lots of fun- hard not to with so much lipstick around :)

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  7. What a fun day, courtesy of my awesome date! Ill treasure my polaroid foreverrrrrr!

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    1. It really was- you were a perfect date! And the polaroid was such a nice souvenir :)

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  9. I love visiting stand alone makeup stores when in New York, but this event looks awesome!

    Abby Talks

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    1. It was such a fun event! And yes, their stand-alone stores are so filled with colour and selection!

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  10. What a fun event!! I wish we got them out here too! You look lovely!

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    1. Aww, thanks- I had lots of fun! Bummer that there wasn't a launch party near you!

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  11. I loved hearing about your past experience discovering MUFE! What an awesome way to discover the brand!

    I loved the lipsticks paintings so much (though they probably need a setting spray so they don't smudge in the longterm haha!).

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    1. Yeah, I'll always remember that first MUFE experience! That guy in his teal eye shadow looked amazing! Haha, yes- setting spray was likely necessary ;)

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  12. Ooh what fab pics, the lipsticks look incredible and you're so able to pull off wild colours!

    Makeup Monster

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    1. Thanks! I couldn't not play with a crazy shade of lipstick :)

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  13. Awesome pics...Loved it :)
    http://tipsoye.com/

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  14. Very lovely! I like this so much.

    ** Join Love, Beauty Bloggers on facebook. A place for beauty and fashion bloggers from all over the world to promote their latest posts!


    BEAUTYEDITER.COM
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  15. Looks like so much fun! I wish i could have attended somehow x

    Coco | The Beauty Milk

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    1. It was lots of fun- I feel so lucky that I got to attend! The lipsticks are seriously great too :)

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